Scott Wesley

Hint:  YouTube

great-you-tube-logo

Here are some very interesting statistics concerning online videos:

Social video generates 1200% more shares than text and images combined. –  Brightcove

Companies using video have 41% more web traffic from search than non video users. – Aberdeen

62% of consumers are more likely to have a NEGATIVE perception of a brand that published a poor quality video –  Brightcove

Video on a landing page can increase conversions by 80% or more. – Visually

Businesses using video grow company revenue 49% faster year over year than non video companies. – Aberdeen

Native video uploads to facebook have 10 TIMES higher reach than Youtube links. – Socialbakers

70% of marketers claim video produces more conversions than any other content. –  vidyard

Video drives a 157% increase in organic traffic from search engines. – Brightcove

4.8% average conversion rate for websites using video. Without – 2.9%. – Aberdeen

Every day americans watch 8,061 years of video content on YouTube, 713 years of video on FB – VenturBeat

60% prefer to watch a video over reading a newsletter. –  animoto

40% of consumers state that video increases the chance they will purchase a product on their mobile device. –  Adobe

100% increase year over year for Youtube videos on mobile devices. – Youtube

70% increase year over year for “how to” videos on YouTube. – google

4 TIMES more people would rather watch a video than read about it. –  emarketer

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